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1. Increased Traffic
Introduce your business to recent customers and send a reminder to your current customers, driving visitors back to your store, office, or Web site. Give your customers and prospects a cause to pick your business over the competition by offering exclusive coupons and discounts.
2. A Larger Email Marketing list
Make your customers or visitors sign-up for your e-mail newsletter before they are able to obtain your coupons. That way you will have a chance to follow back up with them to resell.
3. Increased Sales and Repeat Sales
Remember, when customers go to your store, workplace, or web site to redeem a coupon, they will very likely buy more than just the item promoted thereon. The same goes for a discount. Both new, and existing customers may remain motivated to try a new product or service they would not have considered otherwise.
4. Viral Marketing
Take advantage of word-of-mouth referrals via encouraging your customers to forward your coupons to interested pals or family members. It is the oldest and least costly form of advertising.
5. Increased Customer Loyalty
Develop relationships with your customers via providing them added value, letting them understand how much you appreciate their business. Keep their minds on you, and they will forget about the competition.
6. Affordability
Save your marketing dollars. Online coupons are far less costly than usual coupon advertising due to the fact they require no production cost or mailing costs.
7. Targeting
Reach the right customers. Companies like Loyal Email target precisely where your customers live, where they like to shop, and what they like to buy, making your coupons incredibly relevant and, accordingly, more effective.
The Better Your Coupon, The Better Your Response- Use online coupons to offer savings of money (a dollar amount or a percentage off), time (free pick- up/delivery or gift wrapping) or to promote any aspect of your business. For example, a restaurant may offer a “buy one entrée and get the 2nd at half price.” A landscaper may also offer a “free crabgrass eater application” with a yearly contract, a movie rental save may offer a “2 for 1-midweek” rental, or a retail shop or website may offer “$20.00 off any purchase of $100.00 or more.”
